10 MOST IN-DEMAND DIGITAL MARKETING SKILLS IN 2022
Digital marketing is remunerative and user friendly form of marketing, because huge number of people in the world are using internet that helps marketers to target more than expected audience. It helps to build awareness of brand by having knowledge about personal preferences of users and their personalized experiences.
Social media is indeed the great helper of digital marketers. Number of social media users like Facebook, Instagram, snapchat, and twitter are gradually increasing day by day; it gives benefit to marketers to target desired audience for their business. Brands are using video technology to communicate with their users and are making it more interactive using AR technology.
Evolution is necessary evil and marketers must evolve their products, services and style with evolution. In this age and time, Marketing is coming more and more digitalized and marketers must challenge these changings. It is obvious that the communication is going to change between brands and their users in coming years, so it is very important to stay up-to-date on development to flourish the business.
HOW TO MAKE POSITION AS DIGITAL MARKETING EXPERT?
Working in digital marketing industry requires a lot of hard work and efforts. In digital market, there are many competitors but not to worry about them if skill rate is high. Following are some skills that are necessary for digital marketers:
- Market understanding
- Digital marketing
- Data and insight
- Cultural sensitivity
- Business acumen
- Entrepreneurialism
- A global mindset
- Marketing fundamentals
- Sales experience
- Academic experience
IN-DEMAND MARKETING SKILSS IN 2022:
2022 is going to an inaugurating year for digital marketers. Large number of people are investing and spending their money online, which in result is shifting the companies’ major focus on digital marketing. Top ten of most demanding digital skills in 2022 are as follows:
1. COPYWRITING:
Copywriting is high in demand skill from which one can write intriguing heading that intrigues readers to read full passage, article or details about certain topic, service or product.
Copywriting is an art and digital market welcomes it with open arms and secure a well-defined position in market. Copywriters should improve following skills i.e.
- Read about topic before starting.
- Write a draft then make revisions and editing in it.
- Use keywords throughout writing to make it Search friendly.
2. MARKET RESEARCH:
Market research is the starting point of digital marketing; one must have the market research of specific area to stand in competition with others. Marketing research helps to get more knowledge about specific domain and segment audience with respect to their area of interests. Targeting audience become easier and affective with help of market research by using different channels.
Key areas to focus in market research are as follows:
- Use social media and make strategy accordingly.
- Keep website up to date.
- Preferable to use paid advertising.
- Target customers using email campaigns.
- Perform market research on desired audience.
3. SEARCH ENGINE OPTIMIZATION (SEO):
Many of the users uses search engine like Google, Mozilla Firefox, and Opera etc., They can only find website if its search friendly.
Indeed, it is an obvious reason that SEO is trending skill in digital marketing and remains on the top in any time and age. SEO skill is required to display content or website on the top of searches of search engine, and market will demand such people with this skill to flourish in digital market.
4. MARKETING AUTOMATION AND TECHNOLOGY:
For optimizing business, it is great start to use automation tools and technology. It requires a person with proper knowledge of using tools and process to covert audience in a valuable part. With use of tools, it becomes easy to expand and flourish the business. Some of the common examples of tools includes HubSpot, Mailchimp and Marketo. They will convert the visitors of website into customers and track their journey through market funnel.
5. VIDEO MARKETING:
Video marketing are on the top of digital trends of 2022, and it will grow more than any other digital medium. In present days, people are spending about 4 hours a day in watching videos through their smart devices like laptops, mobiles and tablets.
Video marketing is ideal mean to convey the message, information and a whole story to customers; it is essential digital marketing strategy. Its market rate is growing steadily with years and it will be one of the demanding marketing skills in future.
6. PROJECT MANAGEMENT:
Working in organized way and handle other people with ease is one of the most important skill required in digital marketing. Project management means having the things run smoothly from taking the order to the delivery of that order.
Project managers are in demand for companies to get their orders easily and complete it in time and with fruitful results.
7. DATA ANALYSIS:
When Dr. Bellini was on something, he stated, “Data is the new oil of the 21st Century”. Now more and more people know that he was right and they realize the importance of data analysis in digital market. It makes you to stay ahead of game and it is the start line of digital marketing as a career.
8. AUDIENCE BUILDING:
Audience builder can attract the customers and make them stay by valuable contents and images; they use tools and tricks to seek attention of the users. For doing so, one must start with following:
- Get detailed knowledge about audience.
- Create content that intrigues them.
- Engage audience consistently.
9. COVERSION RATE OPTIMIZATION:
Conversion rate optimization is the skill that leads towards the success in digital marketing. It is demanding in 2022, and its demand will go on increasing with passage of time.
10. SOCIAL MDIA MARKETING:
Facebook and Instagram have more than 4 billion active users. Therefore, these platforms are useful for marketing. Digital markets can acquire potentials customers from social media platforms by targeting desired audience. If one is skilled in social media marketing, he is in demand in 2022.
